A global campaign. A local audience.

We adapted a global Buscopan film for India, where the product is marketed as Buscogast. The work included replacing the packshot and updating selected visuals for the Indian campaign.

We then created two further digital variations for India, extending the original asset into additional local content.

One global asset adapted for India, plus two additional digital variations.

Four ideas, tested in nine working days

For the new Dulcoflex Liquid product, we developed four TVC animatics and completed Link testing within nine working days. Two tested successfully and were selected to move into live-action production.

I led the creative direction and workflow across four scripts, coordinating stakeholders, feedback and approvals while resolving creative and production challenges along the way.

The brand could evaluate four creative routes before committing to a shoot.

A practical process across brands

I worked with brand and marketing teams to introduce AI where it could improve speed, flexibility and production efficiency. The approach combined hands-on creative direction with clear responsibilities and structured approvals.